Pinterest’s New Shopping Features You Need to Try

Business Apr 26, 2025 26 Add to Reading List

Pinterest has evolved far beyond being just a digital mood board. It’s now a powerful shopping destination where users can not only find inspiration but also purchase products directly through the platform. In 2025, Pinterest has rolled out a suite of new tools and enhancements that make the shopping experience more intuitive, personal, and immersive than ever. Whether you're a casual browser or an e-commerce brand, these upgrades are worth your attention.

In this article, we’ll dive into Pinterest’s shopping features, how they work, and how you can use them to improve your discovery or drive sales.

Why Shopping on Pinterest Matters

Pinterest is uniquely positioned between inspiration and action. When users browse Pins, they’re often in a planning or purchasing mindset—whether it's shopping for home decor, fashion, gifts, or DIY supplies. This intent-rich environment makes Pinterest the ideal place for both discovery and decision-making.

Recent stats show that:

Over 80% of weekly Pinners have discovered a new brand or product on Pinterest.
Shopping engagement on the platform has grown by 20% year-over-year.
Pinterest users are 7x more likely to say it’s the most influential platform in their purchasing journey.

With these insights in mind, let’s explore the newest updates designed to enhance shopping on Pinterest.

1. Shop the Look with Visual Search 2.0

Pinterest has updated its visual search technology, making it easier to “shop the look” from images you find inspiring.

How it works:

Tap on a Pin featuring an outfit, home decor setup, or product collection.
Pinterest now identifies individual items within the image and provides real-time shopping options for each.
Users are shown similar products with pricing, reviews, and direct shopping links.

Why it matters: You can now go from idea to purchase without ever leaving the app. For brands, this increases the likelihood of conversion at the moment of inspiration.

2. Personalized Shopping Feeds

Pinterest’s algorithm now powers personalized shopping feeds tailored to each user’s tastes and behavior. This isn’t just about showing you similar items—it’s about understanding your style and serving up shoppable Pins that match.

Key features:

Real-time recommendations based on saved Pins, searches, and engagement.
A dynamic “Shop” tab on your home feed that updates daily.
Filter options for price range, brands, and categories.

Why it matters: Pinterest’s shopping features now mimic the curated feel of a boutique—but at scale. It’s like having a digital personal shopper.

3. Merchant Details & Verified Sellers

In an effort to build trust and transparency, Pinterest has expanded its Verified Merchant Program. Shoppers can now easily identify reputable sellers with badges and detailed brand profiles.

What’s new:

Verified Merchant badges appear on Pins and profiles.
Merchant details include return policies, shipping speeds, and customer reviews.
Shoppers can follow brands directly for updates on new collections and seasonal drops.

Why it matters: With more trust built into the shopping experience, users are more likely to follow through on purchases. For brands, being verified boosts visibility and credibility.

4. In-App Checkout for Seamless Shopping

Pinterest has begun rolling out in-app checkout for select merchants, allowing users to purchase items without leaving the platform.

Highlights:

Streamlined checkout process with saved payment details.
Supports mobile-first buying behavior.
Pinterest handles security and transactional logistics for verified sellers.

Why it matters: Reducing the steps between inspiration and purchase is crucial. In-app checkout minimizes drop-offs and encourages impulse buys.

5. Augmented Reality (AR) Try-On

Pinterest’s AR Try-On feature is expanding beyond beauty. Now, users can virtually try on makeup, sunglasses, home decor items, and even furniture.

How it works:

Click “Try On” on supported Pins.
Use your phone’s camera to visualize how a product looks on your face or in your space.
Get product details and purchase directly through the Pin.

Why it matters: This bridges the gap between online and in-store shopping. It helps users make more confident decisions and reduces the chance of returns.

6. Product Tagging in Idea Pins

Creators and brands can now tag products directly in their Idea Pins, Pinterest’s version of short-form, engaging content.

What’s included:

Tag up to five products per Idea Pin.
Real-time shopping links are embedded in the content.
Users can save, shop, or share with one tap.

Why it matters: This is a game-changer for influencers and content creators. They can now monetize content while helping users shop what they see—without needing to leave Pinterest.

Tips to Get the Most Out of Pinterest’s Shopping Features

Whether you're a shopper or a seller, these tips will help you maximize the new tools:

For Shoppers:

Explore the “Shop” tab for daily inspiration.
Use filters to narrow down results by budget or brand.
Save Pins to boards to train Pinterest’s algorithm to better understand your taste.

For Brands and Creators:

Join the Verified Merchant Program for better reach and trust.
Use high-quality images and keyword-rich Pin descriptions.
Incorporate Idea Pins with tagged products to boost engagement.

Final Thoughts

Pinterest’s shopping features are rapidly transforming the platform into a true e-commerce destination. From smart search tools to in-app checkout and AR Try-On, the latest updates aim to simplify and personalize every stage of the buying journey. For users, that means more seamless, inspired, and trustworthy shopping. For businesses, it means an incredible opportunity to connect with motivated buyers in an authentic and visually engaging way.

Whether you’re looking for a statement rug, the perfect lipstick, or this season’s fashion trends, Pinterest’s shopping features are designed to help you find—and buy—what you love faster than ever.