Must-See Events at CBME China

Every year, CBME China (Children Baby Maternity Expo) sets the gold standard for the global child, baby, and maternity product industry. As the world’s largest trade fair of its kind, CBME China attracts tens of thousands of professionals, brands, buyers, and industry experts to Shanghai for an unparalleled showcase of innovation, networking, and collaboration. Whether you're an industry veteran or a newcomer hoping to make your mark, this event is packed with must-see highlights that should be on every attendee’s radar.

If you're planning your visit to the next edition of CBME China, here’s a comprehensive guide to the most unmissable events and experiences that await you.

1. CBME Product Launch Zone

One of the most exciting areas of CBME China is the Product Launch Zone. This dedicated space offers attendees a sneak peek at the latest innovations and product lines set to hit the market. Brands from around the globe use this platform to debut cutting-edge baby care items, fashion collections, maternity products, toys, and more.

What makes this zone especially valuable is the first-mover advantage it gives retailers and distributors. Attendees can explore new trends before they go mainstream, giving businesses a competitive edge in sourcing the latest products.

2. Cool Kids Fashion Show

A consistent crowd favorite, the Cool Kids Fashion Show blends creativity with commerce. This runway-style event showcases the latest trends in children’s fashion from both established labels and emerging designers. It’s a visual feast and an essential event for those in the kids' apparel market.

The show also acts as a bridge between fashion buyers and designers, offering opportunities for partnership and licensing deals. With captivating choreography and high-energy presentations, it's also one of the most Instagram-worthy events at CBME China.

3. CBME Awards and Product Innovation Awards

CBME China doesn’t just showcase products—it celebrates excellence. The CBME Awards recognize brands, products, and individuals that have made a significant impact on the industry. This includes the Product Innovation Awards, which spotlight forward-thinking designs that address modern parenting challenges.

The award ceremony is more than just glitz and glamour; it offers insights into the direction the industry is heading. Finalists often represent the best of technology integration, sustainable production, and consumer-first thinking.

4. International Pavilions

A global event by every definition, CBME China features numerous International Pavilions. Countries such as South Korea, Japan, Australia, Germany, and the United States bring national showcases, highlighting their most promising brands and innovations.

These pavilions are a great way to explore international trends and forge global partnerships. For buyers looking to diversify their product lines with international goods, this is a one-stop sourcing destination.

5. Industry Summits and Forums

Beyond the show floor, CBME China is also a hub for knowledge-sharing. The CBME Industry Summits and Forums cover a wide range of topics including market trends, brand strategy, e-commerce, digital marketing, safety standards, and parenting trends.

Experts from leading brands, market research firms, and government agencies share insights that can shape future business strategies. These sessions are a must for decision-makers and marketing professionals who want to stay ahead in a fast-evolving industry.

Notable forums include:

• Retail Innovation Forum

• Brand Strategy Summit

• Mother & Baby Health Forum

Each session offers practical takeaways, making them worth attending even for seasoned professionals.

6. Business Matching Program

For those who want more than just browsing and networking, the CBME Business Matching Program is a powerful tool. It pairs exhibitors with potential buyers and partners based on their product offerings and interests. These one-on-one meetings are arranged in advance and offer a focused opportunity to discuss deals, collaborations, and distribution opportunities.

This is ideal for attendees with a clear business agenda. With time being a premium, this curated approach maximizes ROI for both buyers and sellers.

7. CBME Supply Chain Pavilion

In 2024, CBME China introduced the CBME Supply Chain Pavilion—a dedicated area for suppliers of raw materials, packaging, OEM/ODM services, and manufacturing solutions. This addition addresses the growing demand for comprehensive sourcing, allowing brands and retailers to streamline their operations by connecting with suppliers directly at the show.

This pavilion is particularly valuable for startup brands looking to scale or those aiming to improve their supply chain efficiency.

8. CBME Live Broadcast Studio

For those who can’t attend every session in person, the CBME Live Broadcast Studio brings the expo to your screen. This hybrid approach allows remote viewers to tune into key events, interviews, and product launches. For exhibitors, it provides additional visibility and a broader audience reach.

In an increasingly digital world, this integration of offline and online experiences keeps CBME China at the forefront of modern trade shows.

9. New Retail Experience Zone

Retail is evolving, and CBME China keeps pace with the change. The New Retail Experience Zone features immersive demos and concept stores that show how technology is transforming in-store experiences. From AI-powered inventory systems to smart shelves and VR fitting rooms, this area demonstrates what the future of retail might look like.

This zone is especially valuable for physical retailers looking to modernize and compete in a digital-first marketplace.

10. Networking Lounges and Social Events

While the scheduled events are a major draw, CBME China also excels at creating informal networking opportunities. Networking lounges, VIP lounges, and evening mixers provide space for conversations that can lead to long-term partnerships. These areas offer a more relaxed environment to meet buyers, suppliers, and potential collaborators.

Final Thoughts

Whether you're attending for product discovery, trend analysis, sourcing, or networking, CBME China delivers on all fronts. With its vast array of must-see events, it's more than just an expo—it's the beating heart of the global baby and maternity products industry.

From dazzling fashion shows to business matchmaking, from knowledge-packed forums to cutting-edge tech demos, CBME China is where the industry gathers to shape its future. Don’t just attend—immerse yourself, and take full advantage of what this world-class event has to offer.